Easy home based business advertisements are everywhere these days. Our business is easy to make money with, or so they say. In order to determine if an easy home based business is real, we need to define easy. It isn’t a simple answer because easy means something different to different people. It is a matter of one’s perspective or expectation of what is easy. Even though you might think the definition of easy is pretty simple, the differences in understanding for people is more complex. When you look up the word easy, you’ll find more than seventeen explanations.What may be easy for one person may not be so easy for someone else. What we should really be asking is what are individuals truly seeking in their search for an easy home based business? We should then ask what is actually being promoted when someone posts an ad about an easy home based business?What Individuals Really Want With An Easy Home Based BusinessAgain, this is a difficult question to answer, as it may have several meanings. Are people looking for a get rich quick scheme or more for a simple way to generate an extra income? One group of people might want an opportunity that won’t require a ton of work. Some might want a business that allows them to stay in their comfort zone. Yet, others might need an easy home based business that can be implemented in a few easy steps. Whereas, having a highly sought after service, or a wide demographic, might be the definition of easy for someone else. The point being made is there is no one size fits all answer.The Easy Home Based Business Advertising TrickWhat is the real promotion in an easy home based business advertisement? Personally, I believe they are promoting a basic idea or a concept. The promotion itself leads people to believe they can make money easily from home. They’ll use some kind of pitch regarding the simplicity of their program, or how it’s so easy that anybody with a computer could do it. The infamous claim that it requires very little time at all usually follows. You can do it in just a few hours each week. You determine how little or how much effort you want to put into it. Finally the prospect of the potential income you can generate, working as little as possible, is dangled in front of your face. The idea of easy is basically an idea.In order to know if it’s really that easy, you first need to find out what easy means to the person promoting the opportunity. Reality is, if you are looking for a legitimate opportunity, the word easy is usually not attached to it. You see, the majority of opportunities that return real measurable results are not being promoted as an easy home based business. Sure, if you want to make a few extra bucks to have some play money around the house, you might be able to find an easy home based business. The truth in most of these cases, is you usually trade blocks of time, doing a basic activity, for blocks of money. This can be a frustrating avenue however, because in my research of easy ways to make money at home, the income you produce isn’t worth the time and effort. A venture such as this hardly allows you to work smart, since you end up working more for less pay. In my book this is classified as a job, not really fitting into the category of business.Is There Really An Easy Home Based Business?The answer really relates to exactly what it is that you want. My personal thought is that if you want a career level income or to be able to replace your job, then I would have to say no. However, finding the right opportunity and being successful with a home business does not need to be super challenging either. It can actually be quite simple when you know what you are doing. Keep in mind, simple does not equate to easy.If you’re looking for a solid home business, you might not want to focus your search on an easy home based business. You can find plenty of legitimate opportunities that provide training for basic systems. No matter how basic the plan, you should still have proper expectations, because learning something new can take time. Instead, you should focus on finding something that you can get passionate about. Nothing will destroy a business venture as swiftly as choosing something you are lukewarm about. I advise you to steer clear of the easy home based business claims. You will have a much better chance at accomplishing your goals if you learn how to find the best home based business for you, first.