Good Day AllAre you an accidental project manager?We hope that no one get offended by this term since the use of this term in our view is not offensive at all, rather it reflects a common reality. However, in case anyone object to the term, we truly apologize in advance and humbly ask you to read on and you might find out that our intentions are good-hearted.DefinitionSo what is the accidental project manager? Is it someone who is clumsy and stumbles into too many accidents? Absolutely not!It is a term that somewhat common to use. It typically refers to a professional who is educated, experienced, and practicing in one function or domain, such as: engineering, programming, marketing, human resources, finance, general business, art, and healthcare, among many other fields. This professional, at one time or another, is tasked with managing a project related to their function or department, such as an engineering related project, learning and development project, a media project, or any other project. Now, the challenge is that more often than none, this professional might not have any experience or education or training in project management yet they are still asked to manage a project.In other words, the professional is accidentally, or by chance/coincidence, get to manage a project although that was not likely a preferred career choice. Managing the project can be on a part-time or full-time basis. Once the project is complete, the professional resume his or her normal functional duties and maybe never manage a project again.The OpportunityFor many professionals the above bring about a great opportunity. An opportunity to take on a new challenge, and acquire new and highly valuable skills; management skills. These skills are in demand in today’s economy and life and are transferable to many domains, including managing personal non-work initiatives.If the person does a good job in managing the first project, she/he might be given an opportunity to manage another, and another, and maybe shift totally into project management and become a career project manager. A career PM is someone who chose project management as a career choice and shifted from whatever career they were in before. The transition might not be easy but would be quite rewarding.The ThreatsThe threat to the professional and the organization is that the accidental PM might not be ready to manage a project and as a result they might not do well on the first project. If the project has a significant degree of complexity, then the project might even fail and we are likely to blame the project manager. Could this be the error of the accidental PM? Basically, the professional is given a new “challenge” as the boss might have said, yet this professional who is given the challenge might not have the characteristics that is necessary for a good career project manager. Further, this person might not have been given the necessary education or know how to manage the projects and would not be fair to blame her/him.Therefore, the threat in this case is double edge: on the personal aspects, the accidental project manager is likely to feel responsible for the failure and this situation might hurt them professionally and personally. In some cases the consequences could be severe and detrimental to the person’s career. The other aspect for this situation is the organizational aspect. Here we have a failed project with cost and schedule impact – at least. If the project is for a client, the damage could be significant.In short, all involved lose in this scenario.The SolutionOne solution is to have all project managers educated and trained in project management but we do not believe this is necessary for all type of projects. For major capital investment projects, and projects that are very important for an organization we need the necessary preparation before we should put a project manager in charge.However, many projects, especially those in our day-to-day life and business, can be managed effectively with accidental project managers with some preparation. But we should not throw the person into the ocean and expect them to reach the shores safely if they do not know how to swim. We need to teach them the necessary to survive, maybe in a large pool and not the ocean; for the ocean we need an expert swimmer.How can we do that? Have the professional works on projects to see what it is like. Provide some basic project management learning opportunities. Have the person work as an assistant project manager under the supervision of a more experienced professional. All of these actions will enhance the chance of success and minimize the chance of failure. This way, we would have effectively managed the risk of the accidental project manager and the professional gain new skills while the organization enjoys the benefits of a new service or product.For all professionals out in the world, welcome the opportunity to manage a project and it may change your life. If the organization gives you the task without getting you ready, prepare on your own – seek the new knowledge and best of all learn how to apply it. We wish you an enjoyable and exciting journey of learning and growth.By the way, the author started his career as an engineer and then moved to projects.
Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.Search EnginesSince most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.There are 5 strategies for search engine marketing.Search Engine Optimization (SEO)Pay-Per-Click (PPC)Contextually Targeted Text AdsPaid Inclusion andDigital Asset OptimizationCompanies that use SEO and PPC are the highest.Facebook and other Social Media MarketingOne must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.Email MarketingGiving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.WebsiteBuilding a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.Mobile MediaSince most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.
Easy home based business advertisements are everywhere these days. Our business is easy to make money with, or so they say. In order to determine if an easy home based business is real, we need to define easy. It isn’t a simple answer because easy means something different to different people. It is a matter of one’s perspective or expectation of what is easy. Even though you might think the definition of easy is pretty simple, the differences in understanding for people is more complex. When you look up the word easy, you’ll find more than seventeen explanations.What may be easy for one person may not be so easy for someone else. What we should really be asking is what are individuals truly seeking in their search for an easy home based business? We should then ask what is actually being promoted when someone posts an ad about an easy home based business?What Individuals Really Want With An Easy Home Based BusinessAgain, this is a difficult question to answer, as it may have several meanings. Are people looking for a get rich quick scheme or more for a simple way to generate an extra income? One group of people might want an opportunity that won’t require a ton of work. Some might want a business that allows them to stay in their comfort zone. Yet, others might need an easy home based business that can be implemented in a few easy steps. Whereas, having a highly sought after service, or a wide demographic, might be the definition of easy for someone else. The point being made is there is no one size fits all answer.The Easy Home Based Business Advertising TrickWhat is the real promotion in an easy home based business advertisement? Personally, I believe they are promoting a basic idea or a concept. The promotion itself leads people to believe they can make money easily from home. They’ll use some kind of pitch regarding the simplicity of their program, or how it’s so easy that anybody with a computer could do it. The infamous claim that it requires very little time at all usually follows. You can do it in just a few hours each week. You determine how little or how much effort you want to put into it. Finally the prospect of the potential income you can generate, working as little as possible, is dangled in front of your face. The idea of easy is basically an idea.In order to know if it’s really that easy, you first need to find out what easy means to the person promoting the opportunity. Reality is, if you are looking for a legitimate opportunity, the word easy is usually not attached to it. You see, the majority of opportunities that return real measurable results are not being promoted as an easy home based business. Sure, if you want to make a few extra bucks to have some play money around the house, you might be able to find an easy home based business. The truth in most of these cases, is you usually trade blocks of time, doing a basic activity, for blocks of money. This can be a frustrating avenue however, because in my research of easy ways to make money at home, the income you produce isn’t worth the time and effort. A venture such as this hardly allows you to work smart, since you end up working more for less pay. In my book this is classified as a job, not really fitting into the category of business.Is There Really An Easy Home Based Business?The answer really relates to exactly what it is that you want. My personal thought is that if you want a career level income or to be able to replace your job, then I would have to say no. However, finding the right opportunity and being successful with a home business does not need to be super challenging either. It can actually be quite simple when you know what you are doing. Keep in mind, simple does not equate to easy.If you’re looking for a solid home business, you might not want to focus your search on an easy home based business. You can find plenty of legitimate opportunities that provide training for basic systems. No matter how basic the plan, you should still have proper expectations, because learning something new can take time. Instead, you should focus on finding something that you can get passionate about. Nothing will destroy a business venture as swiftly as choosing something you are lukewarm about. I advise you to steer clear of the easy home based business claims. You will have a much better chance at accomplishing your goals if you learn how to find the best home based business for you, first.